Moosha’s Treat
Brand Identity
This Brand Identity focuses on creating quality cat food that only includes ingredients that are safe for our furry friends. By using pure ingredients we create a product that customers can rely on by being transparent on what is added in our cat food.
Logo
When making this logo I wanted to take into consideration the playful and curious nature of cats.
Brand Colors
The inspiration for the brand colors were taken from my cat Musha.
Using Souvenir light enhances the playfulness of the brands visuals when paired with AvantGard bold.
Business Card
The back illustration for the business card shows a cat attempting to reach for a box of food on a table.
Tote Bag Illustration
For the tote bag I wanted to imagine what the complete illustration of the brand mascot would look like so, I took elements of the logo to complete the remainder of the cats body.
Label Illustrations
Canned food label illustrations for chicken, rabbit, and salmon flavor.
Premium treat box
This treat box concept was made to showcase how packaging can be used to provide an easier way to feed cats. The treat box can be used as a bowl removing the need to wash dishes.
Programs & assets in use
illustrator, photoshop, blender, envato.