DORAME
Brand Identity
DORAME is a modern Mexican perfume brand that uses the native flora found in countries across the world. Our objective is to create a perfume that is resilient, nostalgic, and dependable for any occasion our aroma will give you the confidence to prepare for any situation.
Logo
Logo Exploration
For the first concept I decided to try out an abstract logo that resembles the sun or a flower and the third concept is an agave plant but I decided not to use it as it’s more associated with tequila brands.
Color Palette
Perfume Bottle 3D Render
Inspiration for the shape of the perfume bottle came from the fruit that grows from cacti called prickly pear.
Perfume Test Strips
Custom made test strips inspired by Cholla font edges.
Box, Perfume bottle, Perfume Test Strips
Perfume Samples
For these sample bottles I continued to build on the cactus theme so I made them in the shape of spines.
Business Cards
Letter
Shopping Bag
Posts
Instagram posts which include the logo in 3D form along with models that best represent the visual expressions of confidence and nostalgia.
Case Study
Mind Map
Visual Brain Dump
Programs & assets in use
Adobe Illustrator, Photoshop, Indesign, Blender, Unsplash models and landscape photography.